In recent years, Artificial Intelligence has permeated various facets of our daily lives, from voice-activated personal assistants to more complex systems that manage critical infrastructure. Yet, with its rising ubiquity comes the pressing need for regulation to protect consumers and ensure ethical deployment. The Federal Trade Commission (FTC) has been at the forefront of this mandate, safeguarding American citizens from malpractices and fraudulent behaviors associated with AI technologies. During the Biden administration, the FTC actively pursued AI companies involved in deceptive practices and policies that potentially harmed individuals. This vigilant oversight was recognized as a vital measure in maintaining consumer trust and promoting responsible innovation. However, the landscape of AI regulation in the United States appears subject to change. Recently, there have been signals indicating a shift in approach, especially following President Trump’s announcement of an AI Action Plan. Details remain scarce, but concerns are emerging about whether the focus on stringent regulatory practices might lessen. This speculation is causing uncertainty among those in the AI industry who are committed to ethical standards. At Weebseat, our team delves into the implications of such policy shifts. Reduced regulatory attention from institutions like the FTC might embolden some companies to prioritize profit over ethics, potentially leading to innovations that do not align with consumer safety and privacy standards. Moreover, the global impact of AI necessitates robust governance to address challenges such as AI biases, ethical concerns, and trustworthiness of these rapidly evolving technologies. The question facing us now is whether the FTC will continue to empower consumers, or if emerging policies will dilute its authority, creating a vacuum in oversight. As we progress further into the AI age, the role of the FTC and similar organizations becomes increasingly crucial. Transparent and consistent regulation not only fosters consumer confidence but also paves the way for sustainable technological advancements. It remains essential for stakeholders to remain vigilant and actively participate in dialogues surrounding AI governance. Ultimately, the trajectory of AI development will be determined by how effectively we can balance innovation with ethical responsibilities.